What is a key role of personal assistants hired by licensees in real estate?

The key role of personal assistants hired by licensees in real estate is performing administrative tasks. Personal assistants are responsible for handling various behind-the-scenes operations that support the licensee's business. This can include managing schedules, organizing files, handling communications, and coordinating appointments. By taking on these administrative responsibilities, personal assistants enable real estate agents to focus more on their core activities, such as engaging with clients, showing properties, and negotiating deals.

The effectiveness of a personal assistant lies in their ability to streamline operations and enhance productivity, allowing agents to serve their clients better and manage their time efficiently. While personal assistants may occasionally show properties or help with listings, these activities are usually secondary to their primary function of providing essential administrative support, which is crucial for the smooth operation of a real estate business.