What is the role of a sales associate in the real estate industry?

The role of a sales associate in the real estate industry is to perform real estate services under the direction of a broker. This relationship is integral to the functioning of real estate transactions, as the broker provides guidance, support, and legal oversight to ensure that all activities comply with industry regulations and standards. Sales associates are typically involved in tasks such as showing properties, assisting clients with offers, and negotiating sales, all while operating within the framework established by their broker.

In contrast, creating policies for real estate transactions falls under the purview of regulatory bodies or managing brokers rather than sales associates. Operating independently from a broker does not align with the traditional role of a sales associate, which is to work under a broker's umbrella for compliance and support. While advertising properties is a task that can be part of a sales associate's duties, it is not the sole responsibility and does not encompass the full scope of what a sales associate does in real estate.